Bond No. 9 New York New Bond St.

Named after a fashionable London street rather than a New York location, New Bond St. takes a slightly different angle within Bond No. 9’s catalog, leaning into a more upscale, retail-district sophistication.

It offers a polished, versatile composition suited to buyers who appreciate the brand’s storytelling but want a fragrance with broader, more universal wearability.

New Bond St. is easier to wear in smart daytime settings than many louder Bond No. 9 bottles. Think retail meetings, brunch in dress shoes, or travel days when polished sweetness should stay controlled, with enough character to feel premium without turning flashy.

This bottle is an Eau de Parfum, available in 3.3 oz.

For more like this, check out Bond No. 9, the wider men’s cologne selection, or the PerfumeGaga Shop.